These are the non-negotiables that CW Russell expects from its machinery, and these are the qualities that have led the company to choose one brand for its fleet of excavators and wheeled loaders – Hyundai.

Founded 28 years ago, Middlesborough-based plant hire contractor, CW Russell, is a multi-service company offering road haulage, aggregates supplies, site clearance, earthmoving and excavation services across the North-East. It also has a rental division providing machines for small hire, demolition and muck away projects.

For the last two years, it has been the Hyundai Construction Equipment range that has borne the trademark red branding of the CW Russell fleet. The company has recently invested in major new additions which include brand new HX300AL, HX330AL crawler excavator models, weighing in at 30 and 33-tonnes respectively, and the HL970A wheeled loader. Each of the new machines boast the hallmarks of Hyundai’s new A-Series range – powerful performance, reliable operation and superb operator comfort.

They join an extensive Hyundai fleet which has been built up since May 2020 and includes six loaders and ten excavators in total. Since making the switch to Hyundai, Tom Russell, Director of CW Russell says his company is already reaping the benefits, calling his Hyundai fleet ‘the best machines we’ve ever bought.’

Tom continued: “The excavators in our fleet have got to be powerful. They’re turning over big heaps when they’re crushing and screening, and the Hyundais are more than up to the challenge – they get through the job much quicker than normal diggers would do.”

CW Russell currently operates a fleet of over 40 machines in total ranging from 20-50 tonne excavators, wheeled loading shovels and a series of crushers and screeners.

Tom adds: “Our operators love the A-Series, the feedback has been fantastic. They consistently deliver on performance and they’re super-efficient on fuel. The operators appreciate all the mod cons in the cabin – Bluetooth, great air con, comfortable seats – details that matter to our business because they improve the experience for our clients and keep them coming back to us.”

CW Russell has built a strong relationship with Hyundai dealer Taylor & Braithwaite, which is another reason Tom continues to choose Hyundai.

Tom said: “The back-up we receive from Taylor & Braithwaite has been second to none – the best support we’ve had from a dealer. There’s always someone on the phone, checking we’re happy and ironing out any issues straight away. They understand the busy nature of our business and always work around our downtime, ensuring we never have a machine standing that could be out operating. We’ve tried other brands and other dealers, but we will definitely be sticking with Hyundai and our colleagues at Taylor & Braithwaite.”

The HX300AL and HX330AL crawler excavators are part of Hyundai’s brand-new A-series: a fresh generation of construction equipment that complies with the European stage V emission levels. Whether in construction work, mass excavation, mining or waste management, they deliver ultimate performance through superior stability and optimised weight distribution. Tailor made for heavy digging, lifting and grading applications they are built to last with minimum downtime.

The new HL970A joins the A-Series wheeled loader line-up – which features performance-matched components to ensure maximum productivity and improved uptime management, while a host of safety and convenience functions deliver new levels of operator comfort and control.

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